What Celebrities Endorse P90X?

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With all of the popularity behind P90X you would be thinking that there has to be some celebrity endorsing it. There are famous people out there like Pink, Jerry Stackhouse, Sheryl Crow, John Salley, Demi Moore, and Ashton Kutcher who talk about doing P90X to get into great shape. But you never see any of them on the P90X infomercials. Why is that?

When I was on the Top Coach trip in Kauai, Hawaii this past March I was able to get to know a couple of Beachbody’s employees. They got to go on the excursions while video taping us doing the ziplining, surfing, and workouts. Pretty sweet perk of the job to say the least. I’m not a employee so I had to earn my way out there.

After our ziplining tour was over we went and hung out at the pool. I was talking to this guy named Loren about P90X and Beachbody in general. I asked him why I don’t see any celebrities endorsing P90X. He told me that they have lots of celebrities stop into the Beachbody corporate offices all the time and that his desk is in a perfect spot to see who walks in. Ashton Kutcher, Demi Moore, Emmit Smith, one of the Kardashians, and a couple others have popped in.

He went on to tell me that Beachbody will not partner up with any celebrities to endorse P90X or any other Beachbody products. This confused me a little bit at first because I’m so accustomed to seeing celebrities pushing everything. Loren told me that the reason why Beachbody does not do this is because the second a celebrity endorses a product it now appeals to a smaller crowd. P90X is a workout for male, females, young and old. If you were to have somebody like Emmit Smith push it then everybody would think that P90X is only for elite athletes and would not even consider it.

With Beachbody relying on their advertising, word of mouth, and the results from the millions of people (myself included) that did P90X is why it appeals to a large group of people. This immediately made sense to me. People are going to believe a non celebrities statement more than any celebrity. Its because we are wired to believe that the famous person is doing it for the cash and not because the product actually changed them. This is why you see normal people talking about their P90X results on the infomercials and banner ads going around the Internet from Beachbody.

P90X has grown into a cult like following from normal people sharing what worked for them. Knowing that Beachbody is not going to hire celebrities to push their products means we are going to have to deal with the real P90X celebrity, Tony Horton.