2010 Beachbody Coach Summit – Day 3

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The third day of the 2010 Beachbody Coach Summit was not going to be as action packed as the first two. No workouts today. Only a couple hours of speeches and business building techniques. It all got started with a speech from Tony Horton. His speech was going over his “11 Laws.”

  1. Variety – Be creative, curious, and committed. Change up your workouts and activities by doing cardio, resistance, weight training, yoga, core, and sports. (Sounds a lot like P90X huh)
  2. Consistency – The more you do the better you get.
  3. Intensity – The training begins when you can’t do anymore.
  4. Purpose – Tony’s is better health, improved fitness, quality of life, right plan for the future.
  5. Reality – Truth will set you free.
  6. Sport – Go outside and play.
  7. The Plan – Create accountability. Plan 30 days in advance. “Make a appointment for a better life.”
  8. Stress & Sleep – Choose wisdom and forgiveness over anger and blame. Write your issues down before you go to bed so you can tackle it tomorrow.
  9. Love it or leave it – Fitness or in life.
  10. Flexibility – Fountain of youth.
  11. Food & Supplementation – You are what you eat.

Tony mixes in health and fitness along with life in his 11 Laws. The ones I struggle with are 3, 7, and 11. I workout at least 4 days a week when I’m not doing a program along with the sports I play but getting intense has never been apart of my identity. I don’t plan that much anymore and what I do plan I tend to forget about it. I eat really good but I tend to over eat.

The next speaker was Craig Holiday. He was hired as a consultant for the Coach Network. The guy has built multiple million dollar mlm businesses. His speech was very informing. The one little nugget I took from it was when he said “Become Great. Don’t Fail.” It got me thinking about the Be Perfect halftime speech from Friday Night Lights.

The last speaker for the Coach Summit was the CEO of Success Magazine, Darren Hardy. Beachbody invited him to speak at the Game Plan Event a couple months ago but I missed out on it as I had to leave early. It became evident very early into his speech that he knows what it takes to be successful. He was a real estate agent in his early twenties and started going door to door asking people if they were selling their home or if they knew of somebody trying to sell. He developed a system where he knew it would take 10 no’s before he got a yes. So every time he got a no he smiled and told them thanks as he was 9 no’s away from meeting his next client. He made his first million and broke company records by the age of 23. I took 4 pages of notes. What I like abut his speech was that he broke down being successful to its roots. Some of what he said was:

  • 90% of millionaires start at the bottom or broke
  • The 3 Core Strategies are 1. Difference (The X Factor) 2. What it is not – The company, products, comp plan. 3. YOU are the variable.
  • You need to put 100% effort in expecting 0% in return.
  • “Every outcome in your life is your fault. What you did. What you didn’t do. How you responded to what you did.
  • “What you sell is YOU.”
  • Best network marketer of all time said “You, follow me.” – Jesus
  • Fortune favors the bold – Learn to love failure. Celebrate failure.
  • “The key to success is massive failure.” – Tom Watson – Pres. IBM

He told a story about people winning the lotto and how we always hear about them being broke in a year or two after winning millions of dollars. He said its because people are always trying to seek their “set point.” Basically, a gas station attendant making $8 an hour is comfortable at that point. The person is not comfortable having millions of dollars. So that person does whatever they can to get rid of the millions of dollars to get back to the $8 an hour lifestyle. In a weird way it made sense to me. He said that people need to build up their set points. It can’t happen over night.

Darren ended his speech with some impressive slides of people he has interviewed over the years including Richard Branson. I really enjoyed it because while he was speaking I started to reflect on the success I’ve had with the Beachbody Coach business. I pictured myself going through my failures and what I did to respond to it.

The Summit ended with CEO Carl Daikeler giving a speech about the future of the Coach network, some of the upcoming products including P90 neXt. Yup, an updated P90X series is in the works. If I remember correctly I think there was mention of another Insanity coming out too.

I had a great time at Summit. I met a lot of people, had fun with some people I met at other trips, got recognized on stage, worked out with a couple hundred people, and learned why people live in LA. I didn’t see a cloud in the sky for the entire 3 days I was there. Beachbody has created something very special. I’m excited to see how the Coach network grows before the 2011 Coach Summit. Here are some photos from the day and a entire recap video.

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